Webinar: Evaluating GA4 Data in BigQuery
Together with Vašek Ráš, we hosted a public webinar on evaluating campaigns using the GA4 dataset in Google BigQuery. Our guest speaker was Honza Tichý, who presented a section on DBT.
In the first part of the webinar, we introduced the GA4 dataset in BigQuery and demonstrated how to work with it effectively. We then used specific examples to show how this data can be used for campaign analytics. The second, more technical part of the webinar focused on detailed workflows for working with GA4 data in BigQuery. This included practical examples of SELECT queries for campaign data, such as sessionizing the dataset and identifying session and event sources.
Our first guest, Vašek Ráš, presented his approach to flattening and exploring the GA4 dataset. To wrap up, our second guest, Honza Tichý, gave an introduction to DBT and offered a hands-on look into how it works.
Webinar Recording
