Blog

Media Data in Google BigQuery

A five-part series on connecting Google Ads, Meta Ads, Sklik and DV360 to BigQuery, from connectors and service accounts to backfill and data validation.

1/5 Media data in Google BigQuery: How to get started

2/5 How to Get Google Ads Data into BigQuery Soon

3/5 How to Get Meta Ads Data into BigQuery Soon

4/5 How to Get Sklik Data into BigQuery Soon

5/5 How to Get DV360 Data into BigQuery Soon

This four-part series offers a practical guide to server-side tracking: from choosing between Cloud Run and Stape to setting up frontend GTM, monitoring your server and exploring advanced options such as anonymous tracking.

1/4 Server-side tracking, part 1: How to get started with Cloud Run

2/4 Server-side tracking, part 2: Server-side tracking setup Soon

3/4 Server-side tracking, part 3: Server monitoring and operation Soon

4/4 Server-side tracking, part 4: Server-side anonymous tracking Soon

First-Party Data

Learn what first-party data is, how to collect it responsibly and share it securely with advertising platforms, and how to use it to improve attribution, campaign performance and lead quality—from consent and hashing to CRM imports and debugging.

1/5 First-party data in online advertising, part 1: How it works and why it improves campaign performance

2/5 First-party data in online advertising, part 2: How to collect it and send it to media systems

3/5 First-party data in online advertising, part 3: Debugging – how to verify that everything works

4/5 First-party data in online advertising, part 4: Setup specifics for Google Ads, Meta, Sklik and other platforms Soon

5/5 First-party data in online advertising, part 5: Consent, security and hashing Soon