Latest posts

How to calculate the date of Easter in BigQuery
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Blog post
16/4/2025
Anna Horáková
Analyst

Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.

Socials: Vašek Jelen discusses GA4, server-side tracking, BigQuery and connecting customer data with campaign performance
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Podcast
19/11/2024
Vašek Jelen
Lead Analyst & Co-Founder

Socials podcast and 80 minutes of conversation with Daniel Bauer and Otakar Lucák about digital analytics, with a focus on e-commerce. The guys deal with a number of specific topics in their client work and had some great questions. Thanks to this, I think we kept it very practical, and the podcast includes our opinions on how to resolve real-life situations from practice.