Marketing Festival 2024: Learn to work with GA4 data in BigQuery and GCP

This workshop focused on working with GA4 data in BigQuery and Google Cloud. My goal was to help participants move beyond the GA4 interface and show that working with raw GA4 data is not rocket science :) On the contrary, it is a valuable skill that is worth learning, because raw GA4 data hold huge potential for monetization and activation. I also shared real-world examples and reporting concepts from companies that rely entirely on BigQuery data. The participants were fantastic, and it was great to see how many people are actively exploring BigQuery and GCP. It felt like we were all on the same wavelength.