Socials: Vašek Jelen discusses GA4, server-side tracking, BigQuery and connecting customer data with campaign performance
Socials podcast and 80 minutes of conversation with Daniel Bauer and Otakar Lucák about digital analytics, with a focus on e-commerce. The guys deal with a number of specific topics in their client work and had some great questions. Thanks to this, I think we kept it very practical, and the podcast includes our opinions on how to resolve real-life situations from practice.
In the podcast, you will hear about:
👉 What metrics both small and large e-commerce stores should track.
👉 What kind of dashboard I would recommend to every e-shop owner.
👉 How to approach analytics for a small project — and how we do e-commerce analytics for large clients like IKEA.
👉 The most common analytics mistakes made by e-commerce businesses.
👉 How to evaluate campaigns when every tool shows different numbers.
👉 Why server-side tracking matters, what it roughly costs, and an interesting bit: what you now have to track on the server side because it can no longer be measured from the front end.
👉 Are there usable alternatives to GA4?
👉 What to do when a project outgrows free GA4 — what are the next options, and why I would not really recommend switching to the paid GA360 version anymore 😎.
👉 Why use Google BigQuery and other Google Cloud Platform services for marketing — and the possibilities they open up.
Big thanks to Daniel Bauer and Otakar Lucák for the invitation 🙏.
🎧 The podcast is also available on Spotify.