Who we are

MeasureDesign is a data analytics studio. We don’t have physical offices and mostly meet virtually. In addition to our internal syncs and shared learning sessions, we have completely flexible working hours. It works well for us — the majority of our team is made up of women and kids.

Some people might find analytics boring. For me, it’s like being part of a great detective story.

It often starts with a problem you need to solve. You begin gathering bits and pieces of information — from the client, the website, and the data flowing into the tracking tools. And slowly, a story starts to take shape. Not a made-up one or a product of your imagination, but one built on data. Sometimes the mystery is solved quickly, other times you have to dig deeper, set up more specific tracking, or look at the bigger picture. But in the end, the puzzle usually comes together, the questions get answered, and the story gets told.

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But it’s not about convincing clients of our opinions or being the smartest person in the room. It’s about knowing our tools well and being able to piece together bits of information into a story that helps the client understand their customers’ behavior and needs.