Péťa studied digital marketing at a university in England before returning to Czechia and diving into the world of e-commerce. She launched new online stores, managed their marketing and soon discovered that she was more fascinated by data than banners—where it came from and everything it could reveal.
At MeasureDesign, she specialised in tracking implementation and reporting. Nothing made her happier than seeing the first data come through after all the setup and testing. Her biggest challenge, on the other hand, was dealing with unexpected and often undocumented changes from Google—those moments when she went from data analyst to paranormal behaviour expert.
