Petra Súkeníková

Péťa studied Digital Marketing at a university in England and, after returning to the Czech Republic, dove into the world of e-commerce. She launched new online shops, managed their marketing, and soon discovered that what fascinated her most wasn’t banners, but data – its origins, and the stories it can tell.

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She joined MeasureDesign in 2023, specialising in measurement implementation and reporting. Her favourite moment is when, after all the setup and testing, the first data finally starts flowing in. Her biggest challenge? The unexpected (and often undocumented) changes from Google – those are the times when every analyst turns into a paranormal behaviour expert. 👻

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Outside of work, Péťa enjoys spending time with her family – including the four-legged members. She’s passionate about dressage, where precision and harmony are key – qualities she brings into her work with data, too. 🐴

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