Vašek Jelen

Vašek has been working in digital analytics for over 15 years — from setting up tracking to data storage, visualization, and interpretation. He helps companies bring order to their data and make full use of it. He focuses primarily on data from digital platforms such as websites, apps, and client zones, and on connecting that data with other business data like media and customer data.After years of freelancing, he co-founded the analytics studio MeasureDesign, where, in addition to working on analytics projects and tailored training sessions, he also mentors and educates new analysts.