Zuzana Mikyšková

Zuzka's career path led her through corporate innovation and research management, running word-of-mouth projects, and later to a digital agency, where she managed website development projects. However, Zuzka is naturally curious and wanted to understand how a website actually works once it is launched into the world. That curiosity led her to study web analytics — and eventually to a fateful collaboration with Vašek. In 2019, they founded the company together.

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Zuzka is a mother of two, an enthusiastic hiker, home cook, and gardener. Amid the daily chaos of parenting, she finds calm in helping companies bring order to their measurement systems. At MeasureDesign, she specializes in web analytics — especially client- and server-side tracking implementation, consent management, and data analysis. Together with Vašek, she also supports women and mothers on their journey into the field of analytics.