Jiří Otipka

Jirka has been working in marketing for over 10 years, and if there is anything he enjoys more than numbers themselves, it is connecting them. He loves mathematics and data analytics, and thanks to his interest in exploring source code, he can easily communicate with developers in their own language.

At MeasureDesign, he specializes in connecting new data sources - building custom connectors in Python, testing data quality, and exploring which data combinations make the most sense from a business perspective. He is completely at home in Looker Studio and also has extensive experience evaluating PPC campaign performance.

In his free time, he enjoys heading into the forest with his wife, where they build shelters from natural materials and carve wooden spoons. For Jirka, the best way to recharge is to be offline, away from civilization - ideally for several days at a time.

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