What we do

I’m very happy with the MeasureDesign team! They consistently demonstrate expertise, business-oriented thinking and a professional approach. This shows in their ability to deliver high-quality data support for our bank. I also appreciate their human approach and understanding of our internal processes and industry-specific constraints, which are not always easy, and often require bespoke solutions. I genuinely enjoy working with them, both professionally and personally. I also want to highlight their flexibility and their constant willingness to help. I see them as true experts and great partners. Thank you so much!

Thanks to our long-term collaboration with MeasureDesign, we are able to transform our data into actionable insights. The MeasureDesign team helps us to define our data strategy and bring it to life. They handle data collection from our digital platforms, reporting based on that data, and ensure its quality. Thanks to their support, our data is well-organized and trustworthy. I highly value their proactive approach, which contributes to new business opportunities, improved customer experience, and proper data handling in line with legal requirements.

We completed a training course with the MeasureDesign team that focused on GA4 and analytics.

We really appreciated the opportunity to tailor the content to our specific needs — and Vašek and his colleagues handled it perfectly.

We covered everything we needed: from measurement implementation and the Facebook script to consent mode, Facebook and GA4 attribution models, reporting, data measurability, anonymous tracking, and targeting using first-party data + sGTM.

We gained a deeper understanding of measurement implementation and Facebook script integration, as well as practical solutions to issues with traffic measurability and best practices for optimizing Facebook campaign performance in GA.

If you’re looking for true analytics and GA4 experts, you’re in the right place.

Huge thanks to the whole team — we’re definitely looking forward to working with you again in the future! :)

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MeasureDesign has become an important strategic and technical partner for measuring all our digital platforms. Thanks to their expertise in digital analytics and their comprehensive management of GTM, GA4, and our BigQuery data warehouse, we are now able to evaluate and report on campaigns and user behavior across platforms. Last but not least, MeasureDesign helps us adapt to the constant changes in the digital landscape.

I have been working with the team behind MeasureDesign for many years, both on complex, long-term projects and on ad-hoc solutions. I appreciate their expert knowledge as well as their client-focused approach, which is especially valuable for anyone who is not analytically inclined. The deliverables are always of high quality and 100% functional.

What we especially value at MeasureDesign is their professional expertise, which keeps pushing our web analytics forward. They stay on top of ongoing changes and their impact on measurement. At the same time, they are very good at explaining measurement issues. Their work is simply great.

MeasureDesign brought deep expertise in digital analytics to our team — expertise that goes beyond typical Czech e-commerce cases and can be applied to a global travel platform like Daytrip. Since our services are delivered primarily through digital channels, this area is critical for us, and I would definitely recommend relying on the experience and knowledge we have benefited from thanks to MeasureDesign. What I value most is the breadth of their capabilities — I don’t need to find a separate specialist for every aspect of analytics. With MeasureDesign, we were able to build our tracking from the very basics in the data layer all the way to the final dashboards. Last but not least, we have always appreciated the flexibility: being able to consult on some topics and have them directly solve others, all while maintaining a strong focus on documentation and building internal know-how. Thank you so much!

We have been working with the MeasureDesign team for many years. MeasureDesign primarily supports us with the use of the Adobe Analytics measurement tool. Their work includes implementation checks and coordination, reporting based on the collected data, and support with data interpretation. The greatest added value of this collaboration, in my view, lies in their combination of technical expertise and the ability to translate complex insurance data into recommendations that have a real impact on the business.

Working with MeasureDesign is excellent. I do not see Vašek and his team as a vendor, but rather as a partner who supports us even beyond the scope of the services we request. Their drive and ability to tackle challenges are key reasons why we chose to work with them. They help us with our data and analytics strategy, its implementation across the entire Shoptet ecosystem, and the setup of data flows for processing and activating data in our connected systems. Currently, they are also involved in server-side tracking for tens of thousands of our e-shops, which is a highly complex technical task. If you are looking for a top-tier partner on the market, this is the team you want.

Our clinic has been working with Vašek Jelen and MeasureDesign for many years — which in itself is a great reference. They were there at the beginning of our analytics journey, helping us set strategies and continuing to support us through major changes to our website and performance campaigns. They provide reliable support both in regular monthly reviews and in ad hoc situations. The management dashboards they created are fantastic — I can always find exactly what I need. MeasureDesign are top experts in their field, and it is a real pleasure to have them by our side, both professionally and personally.

The MeasureDesign team are true experts who know how to connect the online world of data with real-world impact. They understand virtual data flows and highlight what really matters — especially for users like us who are not so experienced. Working with MeasureDesign has been incredibly valuable for our team, both professionally and personally. They are professionals who know how to support large companies as well as non-profits, and help both experts and beginners deepen their understanding of Google Analytics. If you want to learn how to swim in the sea of data, MeasureDesign is both a great guide and a lighthouse.

I have known Vašek for many years. We worked together at Actum back when it was still a relatively small company, and even then, he had an incredible grasp of web analytics. Since he started freelancing and later founded MeasureDesign, I have been following his profile on LinkedIn — and it is clear that you would be hard-pressed to find a greater expert in this field in our region. So, when we wanted to organize a data analytics course at Actum, Vašek was the obvious choice. Working with him to prepare the content was a great experience, and the workshop was a big success. I wish them many satisfied clients — just like we were.

It is a joy to work with MeasureDesign. Vašek and Zuzana are true professionals. They not only understand data but also know how to interpret it clearly and suggest practical solutions.