Tips and tricks for GA4 not just for Shoptet users

Anička has over 7 years of experience in the agency world, where she has managed social media ad campaigns for clients, and especially for content-driven websites, her favorite. Wanting to broaden her perspective beyond campaign data, she gradually shifted her focus toward web analytics. She joined our team in 2022 and now specializes in data analytics, using GA4, BigQuery, Looker Studio, and other tools to connect and dig deeper into data — delivering insightful analyses and valuable input for business decisions.

Zuzka's career path led her through corporate innovation and research management, running word-of-mouth projects, and later to a digital agency, where she managed website development projects. However, Zuzka is naturally curious and wanted to understand how a website actually works once it is launched into the world. That curiosity led her to study web analytics — and eventually to a key collaboration with Vašek. In 2019, they founded the company together.

Vašek has been working in digital analytics for over 15 years — from setting up tracking to data storage, visualization, and interpretation. He helps companies bring organize their data and make full use of it. He focuses primarily on data from digital platforms such as websites, apps, and client zones, and on connecting that data with other business data like media and customer data. After years of freelancing, he co-founded the analytics studio MeasureDesign, where, in addition to working on analytics projects and bespoke training sessions, he also mentors and educates new analysts.

Blanka joined our team in 2024 and has been responsible for back-office operations, including invoicing and administrative tasks, ever since. She draws on her experience from the Czech Post and her background in financial management to keep everything running smoothly. In her free time, she enjoys traveling with her two children and finds relaxation in working in her garden.

Markéta started out in marketing, but then came maternity leave — and with it, total chaos. In an effort to hold on to the last bits of sanity, she turned to data. After all, numbers don’t yell, spill cereal into your keyboard, and at least they make some sense. She completed a data analytics course at Engeto Academy, where she bonded with SQL, Power BI, Excel, and Python, and started looking for patterns outside the bounds of children’s coloring books. Today, at MeasureDesign, she helps clients understand what their numbers are really saying.

After finishing her studies in digital marketing, Péťa dived into the world of e-commerce. She was responsible for launching several new online stores and later managing their online marketing. Even during her studies, she was interested in web analytics and data work, and while working on e-shops, she wanted to deepen her knowledge in this field.

Klára has been with the company since 2019. She focuses mainly on web analytics but is not afraid to dive into data work in BigQuery. What she enjoys most is guiding clients through the entire process — from defining their needs to implementing tracking and creating the final data visualizations. She gets an almost suspicious amount of joy from a clean and well-organized GTM container or a report full of useful data.