How we sessionize the GA4 BigQuery export: two attribution models, their limitations, and when to use which.
24/5/2026
Take a look at our ClickUp backup solution. Automated exports, a GitHub repository, and a practical guide to keeping your company data under control.
27/4/2026
Learn how to deploy server-side tracking on Google Cloud Run. Compare Stape vs Cloud Run, configure load balancers, choose billing types, and test your setup.
20/4/2026
Complete technical guide to collecting first-party data via dataLayer, normalizing, hashing, and sending through server-side GTM to Google Ads and Meta.
2/4/2026
Testing ClickUp MCP: hands-on experience with AI-powered automation, security concerns with access tokens, practical limitations, and who should use it.
15/3/2026
Learn how first-party data improves campaign performance, measurement accuracy, and cross-device tracking. Discover practical ways to collect and use it.
23/2/2026
Learn how we migrated 250 media tags (Facebook, Google Ads, Sklik, Bing) to server-side GTM. Practical tips, templates, and lessons learned.
14/1/2026
Workshops on advanced digital analytics: BigQuery, cookieless tracking, consent, attribution, and building data warehouses for reporting and activation.
20/12/2025
Why analytics is an excellent career for women, including those returning from maternity leave. A personal story about transitioning into data analytics.
20/11/2025
Learn how to transfer historical GA4 data between BigQuery projects using Data Transfer Service. Step-by-step guide for dataset migration and billing.
1/11/2025
A look back at Reshoper - advising e-shop owners on tracking and measurement, plus a roundtable on marketing automation with insights on self-hosted N8N.
15/10/2025
From Idea to App in 48 Hours 🚀 Building AI-powered apps at #HackYourWeekend using Claude Code, tracking with BigQuery, and lessons from team development.
23/9/2025
Recap of MeasureCamp Brno 2025: server-side tracking insights, legal tracking without consent, and Women in Analytics session by MeasureDesign team.
10/9/2025
Recap of PPC Camp: my presentation on cookieless tracking, sGTM, BigQuery, Facebook conversions, and Advanced Consent Mode risks.
20/8/2025
Ready-to-use BigQuery SQL script to calculate Easter dates (2024-2100) using Computus algorithm. Perfect for filtering GA4 data and analyzing seasonal trends.
16/4/2025
GA4 + BigQuery in practice: connecting analytics, CRM & media data, real-world use cases from IKEA, Shoptet, McDonald's & Česká spořitelna.
25/2/2025
80-minute podcast with Vašek Jelen on GA4, server-side tracking, BigQuery, and connecting customer data with campaign performance for e-commerce.
19/11/2024
Vašek and Anička presented at MeasureCamp Prague on using Google Ads export in BigQuery, combining it with GA4 and CRM data to solve attribution issues.
10/9/2024
Learn how to extend GA4 data retention from 2 to 14 months. Understand what retention affects, how to change settings, and what happens after data expires.
31/8/2024
MeasureDesign led a Google Analytics 4 workshop for Tereza non-profit, focusing on practical data use for their Učíme se venku program.
3/6/2024
At the Reshoper conference, I had the opportunity to give a talk where I summarized new opportunities for e-commerce analytics.
20/5/2024
Workshop on working with GA4 data in BigQuery and Google Cloud. Learn to move beyond the GA4 interface and unlock the potential of raw GA4 data.
22/2/2024
Webinar recording with practical recommendations for evaluating campaigns in GA4 for Black Friday and Christmas. Hosted with Marek Čech for Shoptet.
25/11/2023
Public webinar on evaluating campaigns using GA4 dataset in Google BigQuery. Featuring Vašek Ráš and Honza Tichý on DBT, SQL queries, and data flattening.
21/6/2023
