Blog
With the rise of server-side measurement, we are increasingly implementing server-side tracking for our clients not only for analytics, but also for advertising platforms. In this article, I want to share our experience with a server-side implementation of media tags for a larger client - what we learned along the way, which templates we used, and what to watch out for.
This year, I led several workshops at digital and media agencies. The scenario was usually similar: at some community data/analytics event (or more often at the afterparty), I'd connect with the team leader of their analytics department and we'd arrange a workshop aimed at helping their internal team level up. The goal was to share not only current technical know-how and best practices, but also how to demonstrate the value of digital analytics to clients and which measurement use cases deliver the greatest real-world impact.
I studied economics and spent many years working as a project manager in an agency. But coordinating other people’s work wasn’t enough for me — I wanted to truly master something myself. I’ve always enjoyed math, so I gradually, almost naturally, shifted into analytics. I started around 2014 as a self-taught analyst, later began working with Vašek Jelen, and in 2020 we founded MeasureDesign together. I quickly realized this field was exactly what I’d been looking for — it satisfies my curiosity, my need to dig into details, and my desire to bring a bit of “ordnung” into things. In the whirlwind of running a household, taking care of kids, and navigating global chaos, data feels oddly calming. At the same time, it lets me use my creativity when I play detective and hunt down measurement issues like a modern-day Miss Marple. I genuinely believe analytics is a great career for women in general. And yet, there still aren’t many of us in the field.
Sometimes you need to move historical data from a Google Analytics 4 export to a different BigQuery project – for example, when changing your project structure, switching to a new billing account, or consolidating data. In this article, we’ll show how to copy GA4 datasets using BigQuery Data Transfer Service (there are other methods as well).
Reshoper advisory zone and several hours of consultations for trade fair visitors - this year held in the pleasant surroundings of the Křižík Pavilions at the Prague Exhibition Grounds. This year, I had the opportunity to experience Reshoper both as an advisor in the advisory zone and as a participant in the Roundtables.
From Idea to App in 48 Hours 🚀 I spent the third weekend of September at the Clubco CZ coworking space in Brno, taking part in the #HackYourWeekend hackathon. In a group of 60 people split into eight teams, we spent Friday through Sunday afternoon developing eight applications addressing real-world needs. We built everything in AI/LLM-supported development environments (our team used VS Code + Claude Code). The participants ranged from developers already building with AI to people like me who wanted to dive in and really try this kind of workflow for the first time.
On September 6, another edition of MeasureCamp - our favorite community event - took place at Brno’s Gen. We were thrilled to see that 74 women attended this year’s MeasureCamp (5.4% of them from our team 🙂), and it’s clear that the number of women in data and analytics continues to grow 🚀.
I'd like to add to the wave of positive reactions to the PPC Camp. It's an event where several dozen PPC specialists come together for a weekend to share their know-how through presentations. The event has a wonderfully positive vibe, and it was interesting for me to see that knowledge sharing, collegiality, and solidarity work just as well in the PPC community as they do in the analytics community. But it doesn't happen on its own - my respect belongs to uLab, Markéta Kabátová and Petr Bureš for the energy they put into organizing the event and bringing people together.
Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.
I received an invitation from Robin Stržínek at VISIBILITY DIGITAL to speak at their regular Visi Thursday event. I had the opportunity to share my experience with the practical applications of connecting GA4 with Google BigQuery and other Google Cloud Platform services.