Blog
Socials podcast and 80 minutes of conversation with Daniel Bauer and Otakar Lucák about digital analytics, with a focus on e-commerce. The guys deal with a number of specific topics in their client work and had some great questions. Thanks to this, I think we kept it very practical, and the podcast includes our opinions on how to resolve real-life situations from practice.
On Saturday, the ČSOB building in Prague was buzzing with analytics topics. A large part of the MeasureDesign team showed up for the 10th anniversary edition of MeasureCamp Czech Republic — and Vašek and Anička gave a talk on working with the Google Ads dataset in Google BigQuery.
Data retention in GA4 determines how long information about users and events will remain available. By default, this period is only two months, which can limit your analysis options. In this article, you'll learn how to extend this period to up to 14 months (or 50 months with GA4 360) and what the retention setting does not affect.
On the last day of May, we spent time with the team from the Tereza non-profit organization, focusing on the basics of Google Analytics 4. We concentrated on the practical use of data, especially for the Učíme se venku ("Learning Outdoors") program, which helps teachers bring lessons from the classroom to the outdoors.
At the Reshoper conference, I had the opportunity to give a talk where I summarized new opportunities for e-commerce analytics. In the presentation, I shared my experience and approaches on how to get the most out of Google Analytics 4 — especially when combined with BigQuery and other Google Cloud services.
This workshop focused on working with GA4 data in BigQuery and Google Cloud. My goal was to help participants move beyond the GA4 interface and show that working with raw GA4 data is not rocket science :) On the contrary, it is a valuable skill that is worth learning, because raw GA4 data hold huge potential for monetization and activation. I also shared real-world examples and reporting concepts from companies that rely entirely on BigQuery data. The participants were fantastic, and it was great to see how many people are actively exploring BigQuery and GCP. It felt like we were all on the same wavelength.
A recording of the public webinar we hosted with Marek Čech for Shoptet. The main topic was practical recommendations for evaluating campaigns in GA4 in connection with the upcoming Black Friday and Christmas season.
Together with Vašek Ráš, we hosted a public webinar on evaluating campaigns using the GA4 dataset in Google BigQuery. Our guest speaker was Honza Tichý, who presented a section on DBT.