Blog
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Server-side tracking is a four-part series that guides you through the key steps of implementing server-side tracking in practice. We start with the foundations: where to run your server, how Cloud Run compares to solutions like Stape, and what you need before deployment. In the following parts, we will cover proper frontend GTM setup, server monitoring and maintenance, and advanced use cases such as anonymous tracking through your own server.
First-party data is becoming one of the most important foundations of modern digital measurement. In this series, we explain what first-party data is, how to collect it responsibly, how to send it securely to advertising platforms, and how to use it to improve attribution, campaign optimization, and lead quality. We cover consent, hashing, server-side tracking, CRM imports, platform-specific setup, and practical debugging so you can turn your own customer data into more reliable marketing signals.
Articles
From Idea to App in 48 Hours 🚀 I spent the third weekend of September at the Clubco CZ coworking space in Brno, taking part in the #HackYourWeekend hackathon. In a group of 60 people split into eight teams, we spent Friday through Sunday afternoon developing eight applications addressing real-world needs. We built everything in AI/LLM-supported development environments (our team used VS Code + Claude Code). The participants ranged from developers already building with AI to people like me who wanted to dive in and really try this kind of workflow for the first time.
On September 6, another edition of MeasureCamp - our favorite community event - took place at Brno’s Gen. We were thrilled to see that 74 women attended this year’s MeasureCamp (5.4% of them from our team 🙂), and it’s clear that the number of women in data and analytics continues to grow 🚀.
I'd like to add to the wave of positive reactions to the PPC Camp. It's an event where several dozen PPC specialists come together for a weekend to share their know-how through presentations. The event has a wonderfully positive vibe, and it was interesting for me to see that knowledge sharing, collegiality, and solidarity work just as well in the PPC community as they do in the analytics community. But it doesn't happen on its own - my respect belongs to uLab, Markéta Kabátová and Petr Bureš for the energy they put into organizing the event and bringing people together.
Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.
I received an invitation from Robin Stržínek at VISIBILITY DIGITAL to speak at their regular Visi Thursday event. I had the opportunity to share my experience with the practical applications of connecting GA4 with Google BigQuery and other Google Cloud Platform services.
Socials podcast and 80 minutes of conversation with Daniel Bauer and Otakar Lucák about digital analytics, with a focus on e-commerce. The guys deal with a number of specific topics in their client work and had some great questions. Thanks to this, I think we kept it very practical, and the podcast includes our opinions on how to resolve real-life situations from practice.
On Saturday, the ČSOB building in Prague was buzzing with analytics topics. A large part of the MeasureDesign team showed up for the 10th anniversary edition of MeasureCamp Czech Republic — and Vašek and Anička gave a talk on working with the Google Ads dataset in Google BigQuery.
Data retention in GA4 determines how long information about users and events will remain available. By default, this period is only two months, which can limit your analysis options. In this article, you'll learn how to extend this period to up to 14 months (or 50 months with GA4 360) and what the retention setting does not affect.
On the last day of May, we spent time with the team from the Tereza non-profit organization, focusing on the basics of Google Analytics 4. We concentrated on the practical use of data, especially for the Učíme se venku ("Learning Outdoors") program, which helps teachers bring lessons from the classroom to the outdoors.
At the Reshoper conference, I had the opportunity to give a talk where I summarized new opportunities for e-commerce analytics. In the presentation, I shared my experience and approaches on how to get the most out of Google Analytics 4 — especially when combined with BigQuery and other Google Cloud services.