Media data in Google BigQuery: How to get started
8/6/2026
Anna Horáková
Analyst

How do you get data from multiple ad platforms into a single data warehouse, typically BigQuery? We’ll walk through the core architecture and key decisions before you start exporting data from Google Ads, Meta Ads, Sklik, and other platforms.

First-party data in online advertising, part 3: Debugging – how to verify that everything works
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Series
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1/6/2026
Lenka Pittnerová
Analyst

Part 3 of our first-party data series gets technical again – we'll show you how to check that data is correctly reaching each system and doing what it should. We'll look at outgoing hits in DevTools and at checks directly in the ad platforms.

Server-side tracking, part 1: How to get started with Cloud Run
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Series
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20/4/2026
Zuzana Mikyšková
Analyst & Co-Founder

Learn how to deploy server-side tracking on Google Cloud Run. Compare Stape vs Cloud Run, configure load balancers, choose billing types, and test your setup.