Sometimes you need to move historical data from a Google Analytics 4 export to a different BigQuery project – for example, when changing your project structure, switching to a new billing account, or consolidating data. In this article, we’ll show how to copy GA4 datasets using BigQuery Data Transfer Service (there are other methods as well).
On September 6, another edition of MeasureCamp - our favorite community event - took place at Brno’s Gen. We were thrilled to see that 74 women attended this year’s MeasureCamp (5.4% of them from our team 🙂), and it’s clear that the number of women in data and analytics continues to grow 🚀.
Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.