#Blog post

Vašek Jelen

Lead Analyst & Co-Founder

GA4 + BigQuery in practice: connecting analytics, CRM & media data, real-world use cases from IKEA, Shoptet, McDonald's & Česká spořitelna, and what it unlocks for marketing.

Anna Horáková

Analyst

Vašek Jelen

Lead Analyst & Co-Founder

Vašek and Anička presented at MeasureCamp Prague on using Google Ads export in BigQuery, combining it with GA4 and CRM data to solve attribution issues.

Petra Súkeníková

Analyst

Learn how to extend GA4 data retention from 2 to 14 months. Understand what retention affects, how to change settings, and what happens after data expires.