Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.
I received an invitation from Robin Stržínek at VISIBILITY DIGITAL to speak at their regular Visi Thursday event. I had the opportunity to share my experience with the practical applications of connecting GA4 with Google BigQuery and other Google Cloud Platform services.
On Saturday, the ČSOB building in Prague was buzzing with analytics topics. A large part of the MeasureDesign team showed up for the 10th anniversary edition of MeasureCamp Czech Republic — and Vašek and Anička gave a talk on working with the Google Ads dataset in Google BigQuery.