I'd like to add to the wave of positive reactions to the PPC Camp. It's an event where several dozen PPC specialists come together for a weekend to share their know-how through presentations. The event has a wonderfully positive vibe, and it was interesting for me to see that knowledge sharing, collegiality, and solidarity work just as well in the PPC community as they do in the analytics community. But it doesn't happen on its own - my respect belongs to uLab, Markéta Kabátová and Petr Bureš for the energy they put into organizing the event and bringing people together.
Easter is a movable feast, and its date changes every year. If you work with data — whether you are analyzing seasonal traffic trends, comparing campaign performance, or planning marketing activities — it can be useful to know the exact dates of the Easter holidays. That is where a simple SQL script for BigQuery can come in handy.
I received an invitation from Robin Stržínek at VISIBILITY DIGITAL to speak at their regular Visi Thursday event. I had the opportunity to share my experience with the practical applications of connecting GA4 with Google BigQuery and other Google Cloud Platform services.