I studied economics and spent many years working as a project manager in an agency. But coordinating other people’s work wasn’t enough for me — I wanted to truly master something myself. I’ve always enjoyed math, so I gradually, almost naturally, shifted into analytics. I started around 2014 as a self-taught analyst, later began working with Vašek Jelen, and in 2020 we founded MeasureDesign together. I quickly realized this field was exactly what I’d been looking for — it satisfies my curiosity, my need to dig into details, and my desire to bring a bit of “ordnung” into things. In the whirlwind of running a household, taking care of kids, and navigating global chaos, data feels oddly calming. At the same time, it lets me use my creativity when I play detective and hunt down measurement issues like a modern-day Miss Marple. I genuinely believe analytics is a great career for women in general. And yet, there still aren’t many of us in the field.
Sometimes you need to move historical data from a Google Analytics 4 export to a different BigQuery project – for example, when changing your project structure, switching to a new billing account, or consolidating data. In this article, we’ll show how to copy GA4 datasets using BigQuery Data Transfer Service (there are other methods as well).
Reshoper advisory zone and several hours of consultations for trade fair visitors - this year held in the pleasant surroundings of the Křižík Pavilions at the Prague Exhibition Grounds. This year, I had the opportunity to experience Reshoper both as an advisor in the advisory zone and as a participant in the Roundtables.