On the last day of May, we spent time with the team from the Tereza non-profit organization, focusing on the basics of Google Analytics 4. We concentrated on the practical use of data, especially for the Učíme se venku ("Learning Outdoors") program, which helps teachers bring lessons from the classroom to the outdoors.
At the Reshoper conference, I had the opportunity to give a talk where I summarized new opportunities for e-commerce analytics. In the presentation, I shared my experience and approaches on how to get the most out of Google Analytics 4 — especially when combined with BigQuery and other Google Cloud services.
This workshop focused on working with GA4 data in BigQuery and Google Cloud. My goal was to help participants move beyond the GA4 interface and show that working with raw GA4 data is not rocket science :) On the contrary, it is a valuable skill that is worth learning, because raw GA4 data hold huge potential for monetization and activation. I also shared real-world examples and reporting concepts from companies that rely entirely on BigQuery data. The participants were fantastic, and it was great to see how many people are actively exploring BigQuery and GCP. It felt like we were all on the same wavelength.