As data analysts, we are constantly looking for ways to make our work more efficient. Since our company runs on ClickUp, we decided to test ClickUp MCP - a tool that lets you control ClickUp through AI assistants. In this article, we share our hands-on experience, the limitations we ran into, how secure access tokens really are, and who this solution actually makes sense for.
With the rise of server-side measurement, we are increasingly implementing server-side tracking for our clients not only for analytics, but also for advertising platforms. In this article, I want to share our experience with a server-side implementation of media tags for a larger client - what we learned along the way, which templates we used, and what to watch out for.
This year, I led several workshops at digital and media agencies. The scenario was usually similar: at some community data/analytics event (or more often at the afterparty), I'd connect with the team leader of their analytics department and we'd arrange a workshop aimed at helping their internal team level up. The goal was to share not only current technical know-how and best practices, but also how to demonstrate the value of digital analytics to clients and which measurement use cases deliver the greatest real-world impact.