SeriES

Server-side tracking is a four-part series that guides you through the key steps of implementing server-side tracking in practice. We start with the foundations: where to run your server, how Cloud Run compares to solutions like Stape, and what you need before deployment. In the following parts, we will cover proper frontend GTM setup, server monitoring and maintenance, and advanced use cases such as anonymous tracking through your own server.

First-party data is becoming one of the most important foundations of modern digital measurement. In this series, we explain what first-party data is, how to collect it responsibly, how to send it securely to advertising platforms, and how to use it to improve attribution, campaign optimization, and lead quality. We cover consent, hashing, server-side tracking, CRM imports, platform-specific setup, and practical debugging so you can turn your own customer data into more reliable marketing signals.