Vašek Jelen

Workshops on advanced digital analytics: BigQuery, cookieless tracking, consent, attribution, and building data warehouses for reporting and activation.

20/12/2025

A look back at Reshoper - advising e-shop owners on tracking and measurement, plus a roundtable on marketing automation with insights on self-hosted N8N.

15/10/2025

From Idea to App in 48 Hours 🚀 Building AI-powered apps at #HackYourWeekend using Claude Code, tracking with BigQuery, and lessons from team development.

23/9/2025

Recap of MeasureCamp Brno 2025: server-side tracking insights, legal tracking without consent, and Women in Analytics session by MeasureDesign team.

10/9/2025

Recap of PPC Camp: my presentation on cookieless tracking, sGTM, BigQuery, Facebook conversions, and Advanced Consent Mode risks.

20/8/2025

GA4 + BigQuery in practice: connecting analytics, CRM & media data, real-world use cases from IKEA, Shoptet, McDonald's & Česká spořitelna.

25/2/2025

80-minute podcast with Vašek Jelen on GA4, server-side tracking, BigQuery, and connecting customer data with campaign performance for e-commerce.

19/11/2024

Vašek and Anička presented at MeasureCamp Prague on using Google Ads export in BigQuery, combining it with GA4 and CRM data to solve attribution issues.

10/9/2024

At the Reshoper conference, I had the opportunity to give a talk where I summarized new opportunities for e-commerce analytics.

20/5/2024

Workshop on working with GA4 data in BigQuery and Google Cloud. Learn to move beyond the GA4 interface and unlock the potential of raw GA4 data.

22/2/2024

Webinar recording with practical recommendations for evaluating campaigns in GA4 for Black Friday and Christmas. Hosted with Marek Čech for Shoptet.

25/11/2023

Public webinar on evaluating campaigns using GA4 dataset in Google BigQuery. Featuring Vašek Ráš and Honza Tichý on DBT, SQL queries, and data flattening.

21/6/2023