How we sessionize the GA4 BigQuery export: two attribution models, their limitations, and when to use which.
24/5/2026
Ready-to-use BigQuery SQL script to calculate Easter dates (2024-2100) using Computus algorithm. Perfect for filtering GA4 data and analyzing seasonal trends.
16/4/2025
Vašek and Anička presented at MeasureCamp Prague on using Google Ads export in BigQuery, combining it with GA4 and CRM data to solve attribution issues.
10/9/2024
